Ulta makeup set, natural makeup, face makeup

Ulta Beauty is launching a new line of makeup that it says is designed to address skin issues, including the skin’s naturally uneven texture.

The brand is launching the makeup set called Ultra Facial Essentials, a set that includes six foundation, six concealer, and six powder shades, the company said.

The products, which are designed to be worn with a foundation and concealer for more coverage, are available now for $29.95.

“With our Ultra Facials, our mission is to address the unique features and issues that skin has to deal with, like uneven texture, light skin tone, and wrinkles,” said Jessica D. Vranz, co-founder of Ulta.

“It’s a new direction for our cosmetics brand, and we are excited to continue the evolution of the line.”

The company’s beauty products were first unveiled at the 2012 Sundance Film Festival and will be available at Ulta stores throughout the U.S. through the end of February.