More than 2 million subscribers to beauty subscription boxes have already been added to the service.
Now, the cosmetics company is testing a more “realistic” version of the service that lets customers see products in the shade before they buy them.
In a post on its blog on Wednesday, makeup subscription service Cosmo says that it is testing “a more realistic and practical product collection” that will let customers “see the full spectrum of the latest beauty trends before they make a purchase”.
“Cosmo is also testing a subscription-based service that allows customers to choose their subscription based on their style, preferences and needs,” the post read.
“In addition to highlighting the latest makeup trends and highlighting the products, Cosmo is testing new and more personalised products that can be purchased in-store or online.
Cosmo has a growing customer base, which includes the likes of Rihanna, Naomi Campbell and Emma Watson.”
We’re also continuing to build a suite of cosmetics that are suitable for a wide range of skin tones, body types and skin types, and that are well suited to the needs of individuals of all ages and skin tones,” the company said.
Cosmoeuticals, which is owned by Cosmo, said it is working with retailers to build an app that will help people discover the best products.
The company is launching a trial service on Thursday to try and help people find the best makeup subscription deals.”
The trial is intended to show customers that if they want to know exactly what they are getting into, they can easily access the Cosmo beauty subscription box,” the Cosmoesuticals post read, adding that the trial will last a month and include 10 samples.
The beauty subscription service has already attracted interest from consumers in the UK, where a recent survey found that more than 2.5 million people have signed up for the service, with many more people expected to sign up.
The Cosmo website says more than 80 per cent of Cosmo’s customers have a monthly subscription.
Cosmo said it would also launch a similar service in the US on Thursday.