‘Piece of the Pie’: How ‘Makeup Wars’ has turned ‘Make it Up’ into a game of personality contest

When “Make it All Yours” creator and star Lauren Shuler Donner created the first “Make It All Yourself” campaign, she hoped the concept would be simple: People would come up with ideas for new makeup products, and then the winner would create her own makeup that matched the wearer’s personality.But over time, “Make All Yourselves” […]

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